Featured Case Studies
Explore our showcase of Featured Case Studies, where innovation meets real-world impact. Each case encapsulates our commitment to solving unique challenges, illuminating the transformative solutions we've crafted for diverse clients.
Human-Centered Innovation in Action:
From Commodity Construction to a Community-Centered Investment
Amid steep interest rate hikes and in a non-premium location, a regional construction company was facing sharp post-pandemic sales declines.
Human Factor stepped in to reassess their value proposition and market positioning.
We uncovered a powerful insight: buyers weren’t just looking for homes—they were looking for smart, long-term investments that offered quality of life, community, and future-proof value.
Over 8 weeks, we helped reposition their offer from concrete walls to a well-being ecosystem—integrating social spaces, pet-friendly areas, and sustainable design features.
The result: a 40% increase in sales and $10M in investment from sustainability-focused financial institution
The Good Fork — Turning Sustainable Intent into Everyday Impact​
A sustainability leader at a global beverage company wanted to make sustainable nutrition part of daily life. Through a Human Factor discovery sprint, we uncovered a core truth: people genuinely want to eat in ways that support the planet—but complexity and lack of clear guidance hold them back.
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With that insight, we designed The Good Fork—a platform that makes sustainable eating simple, actionable, and measurable. By connecting everyday food choices to their environmental impact, The Good Fork empowers users to understand and reduce their footprint—one meal at a time.
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Impact:
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Co-created with over 120 users and food system experts across 3 countries
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87% of testers reported changing at least one food habit after using the prototype
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Selected for pilot integration within a Fortune 500 sustainability program
MediPal — Empowering Independence in Later Life
A healthcare partner approached Human Factor to explore how technology could better support early elders. Our discovery revealed a critical insight: as people age, the real challenge isn’t just managing medications—it’s navigating isolation, confusion, and a loss of autonomy.
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We designed MediPal, a digital companion that helps older adults stay independent, connected, and informed. Combining medication management, health education, and social engagement, MediPal addresses both the practical and emotional sides of aging—helping people live well, not just longer.
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Impact:
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75+ early-elder participants co-designed the experience through iterative sprints
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92% said MediPal made them feel more confident managing their health
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Currently being tested for rollout through community health centers in Colombia and the U.S.
TeachSmart — Reimagining Teacher Growth with AI
Education leaders needed a way to make teacher feedback more supportive and less evaluative. Our discovery sprint revealed the root cause: teachers want to improve, but traditional observation systems make them feel judged instead of guided.
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We created TeachSmart, an AI-powered feedback platform built on the World Bank’s TEACH framework. It turns observation into actionable, encouraging insights that help educators refine their practice and focus on student impact.
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Impact:
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Piloted across 50+ schools with measurable gains in teaching quality
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4× faster feedback cycle than traditional evaluations
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Backed by academic partners including the Lucy Family Institute for Data and Society at the University of Notre Dame
Reimagining Advertising Production for People and Planet
Advertising production is one of the industry’s hidden sustainability challenges—each shoot generating over two tons of COâ‚‚ and significant physical waste.
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Partnering with production executives at Publicis Groupe, Human Factor led an innovation sprint to redesign the process from the ground up. By mapping the full production workflow and ecosystem of stakeholders, we identified high-impact interventions that enhanced sustainability without compromising creativity.
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Sustainability now starts at the brief—not as an afterthought. Together, we restructured casting to be more inclusive, prioritized local talent and locations to cut travel emissions, and introduced low-waste practices on set—from eco-friendly catering to energy-efficient lighting. The initiative also championed more women and underrepresented voices behind the camera.
To close the loop, 100 trees were planted to offset remaining emissions—making this one of the first carbon-positive productions in advertising history.
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Impact:
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Reduced production emissions by over 40% compared to previous shoots
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Set a new sustainability benchmark adopted across regional campaigns
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Recognized internally by Publicis Groupe as a model for responsible creativity
Turning Audit Chaos into Retail Clarity
A global retail brand faced a persistent challenge: low display compliance, lack of real-time visibility, and mounting waste across its in-store display process.
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Through a four-week Innovation Workshop, we mapped the full display lifecycle—from production to store floor—to uncover where inefficiencies, duplication, and unnecessary environmental impact occurred. By reframing the issue as both a trust and sustainability challenge, teams co-created a more transparent, efficient system.
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The winning concept: a crowdsourced mobile platform that empowers shoppers and retail employees to verify display setups through QR scans and image uploads, while optimizing routes, materials, and logistics for reduced waste and emissions.
Impact:
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30% projected reduction in auditing costs
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Real-time visibility and data-driven sustainability insights
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Lower material waste and travel emissions across display lifecycle
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Pilot app launching in 2025
Driving Sustainability in Freight Transportation
Turning environmental impact into business opportunity
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In the U.S., freight-related truck carriers are responsible for 75% of transport emissions—contributing to 6.5% of global greenhouse gases. Despite growing awareness, sustainable practices remain limited without clear proof of financial benefit.
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Through Human Factor’s discovery sprint, interviews revealed a key insight: fleet owners adopt sustainability when it’s tied to measurable savings and profitability. We designed a user-centric system that helps owners, fleet managers, and drivers track performance, benchmark efficiency, and visualize both environmental and financial impact in real time.
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By connecting data, design, and behavior, the platform motivates better driving practices—turning sustainability from a cost into a competitive advantage.
Impact:
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Increased awareness of emissions and cost-saving opportunities across fleets
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Measurable reduction in fuel consumption and idle time
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Empowered drivers and managers to adopt sustainable behaviors through visual feedback
Restoring and Reinventing Logistics Tracking
Rebuilding transparency, trust, and resilience across a global supply chain
When a major cyberattack erased the logistics tracking system of a leading automotive company, the result was chaos—lost visibility, manual workarounds, and breakdowns in coordination across its global network.
We led an 18-week transformation sprint to not just rebuild, but reimagine the entire experience. Through 50+ interviews spanning 14 user groups, we uncovered systemic inefficiencies: outdated workflows, data silos, and heavy dependence on manual Excel tracking.
By mapping five key opportunity areas, we redesigned the platform to provide real-time visibility of over 90% of vehicle shipments, automate reporting, and reduce manual data handling by up to 50%. The new system enables dynamic forecasting, intuitive tracking, and self-service analytics—creating a more transparent and resilient supply chain.
Impact:
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90% real-time visibility across global shipments
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50% reduction in manual data processing
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25% faster issue resolution times
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Now deployed in 30+ facilities worldwide